EXECUTIVE INTENT
Fitbud is an app which will connect people with similar fitness goals. The goal is to ensure consistent use of the fitness apps and well as long term engagement with the fitness app. Working in pairs or with fitness support groups would enable people to stay motivated and regular with their workouts making it fun and easy to reach their fitness goals
GENERAL TASK
Creating an Account (Email id, Phone no)
Create Profile (Name,Age,Weight,Height,Fitness Goal)
Home
Guide
Physical Health(Cardio Strength,HIIT)
Mental Health(Yoga,Meditation)
Shop(Food,Lab Test,Gym equipment)
After one week of activity - Buddy System
Home
Guide
Physical Health(Cardio Strength,HIIT)
Mental Health(Yoga,Meditation)
Shop(Food,Lab Test,Gym equipment)
Buddy System
TARGET AUDIENCE
People interested in workingout.
People looking for workout partners sharing the same goals
Age group between 16-60 yrs
TECHNICAL CONSTRAINTS
Internet Availabilty
Smartphones with ioS/Android
CROSS CHANNELS
iOS
Android
CRITICAL SUCCESS FACTOR
Get partner with similar goal.
The more days they continue, more advanced features they can avail.
In Quantitative research, I prepared a questionnaire in google from and shared with the User, I had received about 47 responses
Which are the fitness apps you have used?
How long have you been using the fitness apps?
Which app have you used for the longest time(of all the apps you have used)
Which aspect of the app kept you motivated the most? (If no)
What are your preferred modes of fitness/workout?
What do you think will get you more interested in working out?
Would it encourage you more to have a personal trainer for your fitness program?
Do you prefer to work out alone or with a partner?
Have you ever used an app similar to this and what changes do you want in that app?
What is fitness according to you?
How would you describe your experience with fitness/working out?
How many times a week/month do you work out?
What are your preferred modes of workout(walking/running/gym/yoga etc.)?
How much time are you willing to or able to commit to an exercise program?
What challenges do you face while working out?
How much are you willing to spend on your fitness on a monthly basis?
Have you ever used any fitness apps?
(If yes)
Quantitative Research
Age: 35
SARA
SUMMARY
GOAL
FRUSTRATION
MOTIVATION
BRANDS
Occupation: Housewife
Location: Hyderabad
Education: Arts
Status: Married
Practise Yoga, everyday
Get tonned and slim body
To be healthy from inside
Do something active every week that makes you feel energetic.
Schedule workouts in your calander.
Sara is a 35 year old housewife residing in Hyderabad.She pratices yoga often,mostly and tries to dedicates as much time as she can towards her gealth and fitness.She is also looking for good yoga instructor to improve her workout routine
Lack of motivation.
Lack of time
Non availablility of Instructor
Watching fitness influencers
Listening soft music.
5 mint yoga
Daily yoga
Age: 23
SAMUEL
SUMMARY
GOAL
FRUSTRATION
MOTIVATION
BRANDS
Occupation: Student
Location: Delhi
Education: Design
Status: Single
Lack of motivation while working out alone
Lack of interaction with app
Not seeing results after months of training
Imbalance work-life activities and less prioritizing.
Watching fitness influencers
Listening to workout playlist.
Spotify
Nike Training Club
Skechers
Nike
Samuel is a 23 year old design student residing in delhi.He works out often , mostly from home.He lives in an apartment alone and tries to dedicates as much time he care towards his health and fitness. He is also in search of a good gym to improve his workout routine
To gain physical mass.
To keep himself fit both mentally and physically
To find a workout partner
Design
Strategy
Competitive
Analysis
Userflow
Personas
Usability
Testing
Wireframes
User
Journey Map
Problem
Statement
User
Interviews &
Surveys
Empathy
Mapping
Information
Architecture
Card Sorting
Visual
Design
Discover
Design Strategy
Problem Statement
Persona
Empathy Map
User Journey Map
Lo-fi Wireframes
Hi-fi Wireframes
Visual Design
Interactive Prototype
Usability Testing
User Flow
Information Architecture
Stakeholder Interview
Competitive Analysis
User Research
Define
Ideate
Design
Test
APPLICATION
Adidas Training
Freeletics
Nike Training Club
Cult.Fit
DESCRIPTION
USER EXPERIENCE
USER PERSONALIZATION
ACTIVITY SUMMARY
(at the end of the day/month)
WEARABLE DEVICE INTEGRATION
IOS AND ANDROID
OFFERS AND DISCOUNT
CUSTOMER FEEDBACK
Ultimate fitness app.Create and customise your own workout.
Freedom,Work on yourself and your fitness free of excuses
Fitness app providing many features including therapy and live sessions
Curated workout collections, training plans and expert tips
Simple to use and very effective
Straightforward with an interface that makes it super easy to use.
Very clear directions to use the app
Simple UI making it easy to use
Cult.Fit
Cult.Fit
Freeletics
Nike
Adidas
High Features
High User Experience
Low Features
Low User Experience
Project Details
Role : UI UX Designer
Tools : Figma, Miro
Research
Delights
Opportunities
Touch Point
Entice
Entey
Engage
Extend
Signup/login
Work
Explore
Subscribe
Feedback
Read other customer reviews
Hear about
the app
Download the app
Payment option
Add to the favorites
Consultation
Online workout
Notification
Enjoy the workout
Adds the rating & reviews of app on store
Confirm & pay
Shop
Diet plan
Make to reminder
Workout by a trainer or partner
Signs Up
Searches all the categories available in the app
Search about fitbud app on play store ,social media and app store
Provide referral code & promo code
Personalized workout plan
Getting a buddy which will enhance the motivation
OTP login so that email & password neednot to be remember
Setup the personal profile
Improve algorithm to match people
Discount system, six months subscrption for cost of 4 month
Referral system
Lots of partner available for different workout plans
Able to track progress
Getting cost effective subscriptions plans
Weekly Challenges
Creadit for referring people
User journey map is very important to understand the user behavior where they makes lot of decision durning the process.
User flow is a map that shows the user how to get from one location to another in order to perform various activites.
Start
Home Screen
Workout categories
Browse Diet plans
Consult a doctor
Shop
Partner options appear
Live
Partner options appear
End
Check doctor availability
Payment Successful
Payment Successful
Welcome
Sign up
Set up profile
Login
Presonalised workout
Physical Workout
Browse categories(HITT,Cardio,Pilates)
Browse categories(Meditation,Yoga,Nidra,Pranayama)
Mental workout
Search live workout
Start Workout
Finish Workout
Check Activity progress
Videos
Join live workout
Muscle gain plans
Enter fitness goals
Enter basic symptom info
Enter health conditions
Search Doctors
Search Partner
Choose both
Share contact details
Partner communicate
Book appointment
Enter contact details
Make payment
Credit/debit card
Credit/debit card
Payment Successful
Payment Successful
Clothing
Wearables
Add to cart
Make payment
Supplements
Gym equipments
Receipt sent to registered
Receipt sent to registered
UPI(Gpay/Paytm/ Phonepe)
UPI(Gpay/Paytm/ Phonepe)
Net Banking
Net Banking
Discuss progress & challenges
Send pairing requests to partners
Find healthy foods
View Recipe
Weight loss plans
Immunity building
No
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
Already have an account
Find a Partner
Card sorting is atechnique that involves asking users to organize information into logical groups.After knowing the user requirements,card sorting is done to get an idea about what type of features and flow would help the user to attain their goal.
HOME
WORKOUT
SHOP
DIET
SETTINGS
Search Bar
Personalized workouts
Gym Equipments
Muscle gain recipes
Language
Notification icon
Physical workout
Clothing
Weight gain recipes
Contact Details
Profile
Mental Workout
Wearables
Imumunity Building recipes
FAQ’s
Consult a doctor
Live classes
Supplements
Favourite Recipes
Referrals
Chat with us
Activity
Progress
Scheduled workout
Deal of the day
Customer Feedback
About
Logout
Reminders
Workout
plans
Find a partner
Best sellers
Cart
Help
IA which solves the problem of organising the content structure for the user.It helped me simulate a user flow and create a proper content hierarchy to validate my design approach and decision.
HOME
WORKOUT
SETTING
SETTING
DIET
Search
Personalised
HITT
Cardio
Browses
Yoga
Meditation
Browses
Both
Health condition
Search
Send request
Fitness goal
Physical
Workout
Mental
Workout
Tracker
Live
workouts
Completed workout
Scheduled
workout
Find a partner
Notification
Profile
Name
Age
Gender
Height
Weight
Contact details
Orders
Payment
Rewards
Specialists
Based on symptoms
Book appoin
tment
Consult a doctor
Chat with us
Reminders
Search
Filters
Weight gain recipes
Immunity building recipes
Muscle gain recipes
Favourite
Search
Gym Equipment
Wearable
Supplements
Deal of the day
Select
Add to card
Payment
Language
Search
Pick from option
FAQ’s
Referrals
About
Help
Logout
Terms
Rate us
App version
Privacy policy
Payment
LOW FIDELITY WIREFRAME
Low Fidelity Wireframe is black and white blueprint that depicts how the functionalities in the application looks like and it is visualization of information hierarchy and the user flow of application.
HIGH FIDELITY WIREFRAME
FITBUD
ENERGIZE YOUR LIFE
Refining your fitness level
Next
BE STRONG
Next
Refining your fitness
level
MAKE YOURSELF BETTER
Your personal fitness partner
Next
Name
Mail id
Login
Mobile number
dd/mm/yyyy
Password
Create
Go
space
123
M
N
B
V
C
X
Z
L
K
J
H
G
F
D
S
A
P
O
I
U
Y
T
R
E
W
Q
India
<
CREATE NEW ACCOUNT
Mobile number
Password
Sign in
Forgot Password?
OR
Create News Account
Login
Confirm
Check your mobile for verification code
Resend otp
0
9
8
7
6
5
4
3
1
2
OTP VERIFICATION
What’s your current level of fitness?
BEGINNER
INTERMEDIATE
ADVANCED
>
I Conducted usabitity testing with three users and let them explore the app. An interactive prototype of the product was used for test.I have give few task and received some feedbacks.
Tasks
User explored the app and loved it
The signup process, looks hasslefree and the navigation through the app is smoothy.
Fitbud app is simple and user friendly to use.
Easy natigation to all feature
Task flow represent a user’s journey through a specific task
Login/Sign up
Personalised Workout
Login/Sign up
Select suggested activity
Enter Email.phone number
Start suggested activity
Set password
Finish
Enter name/age/gender/height/weight
Check activity progress
Enter location/Contact details
Enter workout preference
THINK
FEELS
DOES
I Want to do yoga but I am too tired after work
The workout are actually good.
Less motivated while working out alone.
Feels annoyed when the desired workout routine is not found.
Excited to see end result.
Would be nice if I have a workout partner.
I should eat more healthy.
Should improve sleep schedule.
Balance work life and workout session.
Works out 3 times a week for an hour.
Finds things to stay motivated.
Skips workout sometimes .
Watches fitness videos.
SAYS
THINK
FEELS
DOES
Where should I start
I Want to do yoga but I am too tired after work
I don’t have a trainer or partner
The workout are actually good.
Excited to see end result.
Comfortable and confident in self
Feeling some difference in my body
Frustrated
Would be nice if I have a yoga partner.
I should eat more healthy.
Should improve sleep schedule.
I need more motivation
I want to do hard work.
Do yoga every alternate day
Finds things to stay motivated.
Skips meal.
Watches yoga videos.
Tell other people about the opportunities.